After a year of tireless brainstorming and exhaustive soul-searching the Garment District has been renamed…the Garment District.
The neighborhood’s advocate association, the Fashion Center Business Improvement District, headed the mission to rebrand the area in an effort to better represent its current business makeup of varied industries from tech to real estate. Thankfully, none of the new name ideas stuck—and there were more than 100, including, Devil’s Arcade, a hangover from the area’s gritty past. As Barbara Blair Randall, President of the Fashion Center BID, remarked to the Wall Street Journal, “New Yorkers are savvy. They’re smart. You can’t pull one over on them.” (more)
Lauren Stephenson and Richard Beaven did a tremendous job with this piece. Worth a read if the history of New York or fashion are of interest to you.